At PerceiveIT we are always up for a bit or recognition for our work, and just recently (April 2009) we got it for one of our iPhone applications....
Developing iPhone Apps - the 30 second story.
iPhone applications are basically disposable applications.
There are 30 seconds in which to entice and attract the user to the app, or they'll close it and try something else. Even worse if your app is free!
We know how to do this...In fact our first app (Wind Guru) has not been out of the top 10 free weather apps since its launch 6 months ago!